Main-Gate Only
MULTIPLE DAYS
 PALERMO'S PIZZA - Thursday 2 p.m. to 7 p.m. & Sunday all day.
Bring the entire UPC side panel from one box of Palermo's Promo Thin or Rustico Pizza to the Mid Gate for free admission to the grounds. Palermo's Pizza, the Official Pizza of Festa Italiana.
 DAVINCI ITALIAN FOODS - Thursday 2 p.m to 7 p.m. & Sunday all day.
Bring a register receipt for any four DaVinci Pasta products, purchased at Copps Food Stores, to the Mid Gate for free admission to the grounds.
THURSDAY, JULY 17
VIP DAY FOR PEOPLE WITH DISABILITIES - 11 a.m. to 2 p.m.
People with disabilities, along with their caregivers, receive free admission, half price on all food items and free soad, while the grounds are closed to the general public. Sponsored by Summerfest.
 U.S. CELLULAR DAY - 2 p.m. to closing
Present your U.S. Cellular phones at the Mid Gate for free admission.
 POTAWATOMI DAY - 2 p.m. to 7 p.m.
Show your Fire Keeper's Club card at the Mid Gate for free admission.
FRIDAY, JULY 18
FREE ADMISSION - 11:30 a.m. to 1 p.m.
Free admission to Festa Italiana for everyone to enjoy. Courtesy of the Italian Community Center.
SUNDAY, JULY 20
MILWAUKEE JOURNAL SENTINEL PRESS CARD BAY - 2 p.m. to 4 p.m.
Show your PressCard at the mid Gate for free admission. Only one PressCard per person.
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